Coloride
Whether your focus is growing and improving the profitability of your motor portfolio or acquiring and retaining customers with a telematics-based innovative product, we are here to support you with our comprehensive telematics solution. The app is modular, end-to end, and customisable to help you meet your needs and to support you from product design to scoring and analysis.
Coloride is one of the most technically advanced and sophisticated telematics apps globally* which assesses driving behavior.
Through a background process Coloride automatically records and distinguishes between different modes of transport, such as trains, trams, planes, buses, bikes and more.
By collecting sensor data from drivers’ smartphones, Coloride
calculates a driver score which is based on four components:
We monitor if the driver unlocks or picks up their phone while the app is recording car trips.
We track the amount of time where the speed limit is exceeded as well as the difference between the speed and the allowed limit.
A wide range of simple and complex maneuvers, as well as other factors, are considered.
Contextual components comprise the time of day and the road type. Car trips during rush hour or driving at night are not rated as well as trips outside these periods. We also distinguish between driving in urban vs non-urban areas.
The score can be used to engage users with a flexible, module-based gamification approach to use the app more and be a safer driver.
Implementing Coloride takes a white-label approach, which allows clients to roll-out a branded app version (using clients CI with their own colours, texts, logos etc.) in a short amount of time. Clients can decide whether to integrate Coloride into their own insurance solutions or use it as a standalone system.
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